Sunday, August 2, 2009

What about cars regular people can buy?

NASCAR used to, and still does to a small degree, have a mantra that went "Win on Sunday, Sell on Monday". They said this because the cars they raced on the NASCAR circuit were actually cars that you common people could afford to buy at the car dealership on Monday. But that all changed when NASCAR race cars became a thin sheet of metal on a roll cage, it looked like the car you could buy, but it wasn't, and that got worse thwne they introduced the "car of tomorrow" which makes every car, regardless of make, basically the same.

Recently NASCAR announced that the Ford Mustang and Dodge Challenger would compete in the Nationwide Series as that series' car of tomorrow models. The problem is that common people can't afford those now even if they looked like the real one you could buy.

Today on the X-Games Ford used the rally event to introduce the American public to the newest car in it's American stable, the Fiesta. The Fiesta is an affordable, gas-saving subcompact that has proven itself wildly popular in Europe. There was once a school of thought, which is lessening, that Americans don't like things Europeans like...tell that to Jane. Jane is a friend of mine. She's from Texas and she's very, very Texan. If you think of the "All-American girl" the image you think of probably resembles Jane in some way. Earlier this year Jane was picked by Ford to become a "Fiesta Agent", a group of internet-savvy people chosen to honestly review the Fiesta for six months, and perform strange tasks while doing so. Jane adores her Fiesta, and it gets positive reviews wherever she goes. Yes, these cars do work in America.

With this in mind, I asked myself, why doesn't NASCAR -- which is suffering from falling popularity -- catch wind of this? People like the Fiesta, and people can afford the Fiesta. In 2010 Ford will enter three different vehicles in NASCAR's three national divisions: The Fusion, the Mustang, and the F-150. I understand the appeal of all three, but why isn't there a division for smaller cars? I know people will say "Because they're small", but the Fiesta was very entertaining to watch as a rally car and would be entertaining on courses like Charlotte and Bristol if it was kept as is. It could race along side the 500 if Fiat brings it over as a Chrysler, the Yaris, and Chevy's neglected Aveo. People would watch, and people would buy.

1 comment:

jose_santana said...